The Mouse That Roared
9,000 FTW Subscribers
Take on America
May 21, 2003, 1500 PDT (FTW) – Since
our ad ran in The Washington Post last Friday we have
been completely overwhelmed with email and calls from
people who want to help run the ad in more newspapers
in America and
around the world.
Well, we've got your request covered!
here to see the ad:
First Some Statistics
The Washington Post ad reached an audience of
more than 2.5 million people.
According to Washington insiders we have spoken to, the effects of it are
still reverberating throughout our nation's capitol. While we are confident
that our ad hastened and very likely caused, the April 26 firing of Army
Secretary Thomas White, other recent departures were also very likely influenced
by it. Those include:
Fleischer (White House press secretary) who announced
his departure on May 17th;
Daniels (White House budget director) who announced his
resignation on May 6th (after The Washington
Post had received the ad copy); and,
Todd Whitman (EPA Administrator) who announced her departure
on May 21.
While it would be unreasonable
to assume that our ad was solely responsible for their
departures, we do know
that the ad addressed issues that touched all four of
them directly. In the case of Daniels it was announced
that he had been subpoenaed in a stock fraud investigation
right after his resignation. That had been in the works
for some time. The point is that our ad highlighted either
the personal liabilities each person carried with them,
or the risks inherent in the position itself. It made
a difference! These departures going in to an election
cycle are the administration's way of shedding liabilities
and possibly (in Whitman's case) someone saying, "I
just can't do this anymore!"
That's part of what ads like this can do.
Ken at our ad agency has put together an amazing ad
buy, the Top 12 newspapers (readership wise) in the United
Los Angeles Times
New York Times
Together, the readership of these newspapers is between
25-40 Million people!
If someone purchased these full-page ads individually
in these newspapers it would cost well over $500,000.
We got a price of just $100,000 for all 12 cities!
Let's Do The Math
FTW has a little
over 20,000 subscribers. If everyone put in JUST $10.00
(ten) dollars we would
have $200,000 to run the ads! That's it. That
20,000 FTW subscribers could affect
the thinking of 40 MILLION AMERICANS! Now that's saying
something! That is voting with your money!
in Seattle phoned to say he and his wife discussed
foregoing their summer vacation plans and put their
$4,000 towards running the FTW ad
in Seattle. Another
long time subscriber has pledged several thousand
more to see the ad run in more places. A kid
in Florida is putting on a benefit concert with
his band to raise money to see the ad run in Florida.
This is our time. This is our chance
to reach and influence many, many millions of Americans
(and readers world-wide)...and to wake them up!
We know that not all of you will send in $10 to make
We also know that many of you will and can gladly offer
several hundred or several thousand dollars to make this
happen. Please do.
This may be our last chance at free speech.
NEVER in the history of America has
such a message had the opportunity to reach this many
people in print!
account has been set up through our advertising agency
to handle all of the donations. The money will be
used EXCLUSIVELY to buy ad space.
We have 30 days to raise $100,000 to
buy the ad space. This is completely possible! The Mouse
That Roared...will make a difference. Be part
Make checks payable to: More
Than News Productions - memo: FTW AD
From The Wilderness
Oaks, CA 91413